BTL stands for 'Below The Line' marketing. The term describes a kind of BTL marketing that targets specific groups of people with a focus. For example, a leaflet drop in a specific area. BTL Marketing is a bridge between a product and the end user, and also cheap compared to that of ATL (Above The Line).
BTL marketing is conducted at a micro-level. These are heavily targeted and the aim is to reach an identified segment at an individual level. In this method, the communication message is tailored on a more personal level.
Tying the No Parking Boards to Residential Gates is one of the Active Branding to get Closer attention to the brand.
Hand to Hand Distribution by the promoters in crowdy places. And Lookwalkers, Tricycle Riders also do it partially.
Tying Banners, Pole Boards across the Locality with Different Specifications.
Auto Announcement is Audio communication about the Brand with a banner tied to the back of vehicle in the Locality
Hanging Tags to the Vehicles in Parking lots Helps in reaching Target Customers.
It's Outdoor Activity works in reaching Broader audience Like Hoarding.
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